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                     Muminović Esad
                     Kučević Amela

                       REVITALISATION OF THE CONSTRUCTION HERITAGE
                            THROUGH A NEW MODEL OF FINANCING
                       OF THE OLD DOWNTOWN IN THE CASE STUDY OF THE
                                OLD DOWNTOWN IN NOVI PAZAR

                     Abstract: Today we are facing with a growth of sites of built heritage. This
               is because the built cultural heritage have a new role in modern world, that is
               economics asset for development strategies and the same definition of built he-
               ritage as a concept is widened. Sustainable development of heritage is possible
               with sufficient heritage funding. Financers’ inducement to fund cultural heritage
               depends on that heritage’s current value estimation and only highly revered sites
               qualify for support.
                     This inquiry aspires to supplement the findings of Cultural Economics, but
               from the viewpoint of actual building conservation practice. The aim of this paper
               is to investigate the prospects of securing the successful future of built heritage by
               proposing a value stabilizing finance model, based on; the acquiring, the econo-
               mizing and the assuring of heritage funding. The strategy of this inquiry involves
               five steps.
                     Accelerators proved to determine all aspects of the heritage finance model,
               since these accelerators increase the values of built heritage sites by revealing the
               payback capacity of financial commitments to that heritage. Heritage funding in
               Serbia have many problem, and alternative model of funding is need.
                     The suggested contribution of this inquiry is the exploratory analysis of the
               mechanisms behind heritage funding including its accelerators, hence introducing
               new terminology into building conservation instigated by the idiom of economics,
               which could ease future strategic planning of heritage funding.
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